Connecting passionate University of Wisconsin-Madison students with local businesses for hands-on marketing experience.
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Gain real-world marketing experience
Madison Marketing, a student-run organization within the Business School, is open to undergraduates of all majors. As the first Business School organization to connect students with local businesses, we provide real-world experience for our members while helping businesses tap into fresh talent. We also collaborate with industry leaders throughout the year to give our members a comprehensive understanding of marketing and foster professional development opportunities.
Shaping the future of marketing leaders
Madison Marketing is building the next generation of:
Marketing Professionals
Leaders in Business
Innovative Thinkers
Members gain valuable insights from fellow marketing students and industry experts each semester, applying these new skills directly to their team projects with local businesses. The exec team and project managers provide mentorship and support, guiding members to develop skills and confidence as they tackle their work.
Better Together: Empowering Businesses as a Team
“At Madison Marketing, we build connections with each other and the Madison community. Each team collaborates closely, applying their unique talents to strengthen the marketing efforts of some of our favorite businesses in Madison. We’re committed to creating a welcoming space where everyone feels supported and empowered to grow and learn. Through inspiring speaker events, hands-on sessions, and team workshops, our community of intelligent and driven students fosters a strong sense of close-knit community on a large campus!”
Lindsay Bull (right) loves meeting potential new members during club fairs in the spring and fall of every semester, eagerly sharing the exciting opportunities the club offers and helping students find their perfect fit within MM!
Member Class Spring 2025
Spring recruitment consisted of eight hours of club fairs, 178 applications, and 40 competitive interviews for just 25 highly sought-after spots. We are so excited to see all the incredible work this new member class will accomplish together! So proud of everyone who applied and took the initiative to be part of our talented Madison Marketing team!
Our Founders
Elia and Riley founded Madison Marketing with a vision: to give students hands-on opportunities to apply their marketing skills in real-world business settings. Part of the idea stemmed from a desire to support the local community post-COVID, helping struggling businesses regain stability while also giving students valuable resume-building experience. What began with just four business partners has now grown to 11, and membership has expanded from 20 students to over 100. As demand for the org skyrocketed, acceptance rates became increasingly competitive—once at 80%, now at 14%. Their dedication transformed Madison Marketing into the premier business organization it is today at the University of Wisconsin, shaping the future of marketing leaders and providing students with the chance to make a real impact. Once you're in the Madison Marketing family, you're in it for life!
Riley ‘25 (left), Consumer Behavior & Marketplace Studies.
Elia ‘25 (right), Marketing & International Business.
